Sprint Game Lobby Case Studies
Motricity’s Fuel Powers The Game Lobby from Sprint.
In its ongoing efforts to provide subscribers with an enhanced mobile gaming experience, Sprint teamed up with Motricity to launch the Game Lobby, the world’s first carrier-based mobile games community. The Game Lobby from Sprint, powered by Motricity’s Fuel, has generated more than 36 million cumulative score postings and 170,000 member-generated game ratings since its launch in 2004.
Customer: Sprint
Product: Game Lobby
Challenge
Sprint’s challenge was to lead the competition in data services. In order to meet this challenge, Sprint needed to implement data services solutions that enabled differentiation, marketed content more effectively and enhanced the end user experience to drive mobile content adoption. Sprint realized a virtual gaming community would be a vital driver to achieve such objectives. Sprint required a community solution that would:
- Provide a consistent end user mobile gaming experience through which members could meet, compete and share information
- Encourage and increase mobile game adoption with current subscribers
- Gain insight into the behavior of the gaming community to drive future adoption
- Reinforce brand loyalty to drive revenues
- Reduce churn and propel subscribers to upgrade and maintain content subscriptions
- Reinforce Sprint as a leader and innovator in mobile gaming and downloadable content
Solution
Sprint engaged in a partnership with Motricity to launch the Game Lobby from Sprint, a nationwide virtual mobile community for mobile gamers to meet, challenge each other and make game recommendations to friends. Powered by Motricity's award-winning Fuel platform, the Game Lobby provides Sprint’s subscribers with a community of end users focused on mobile gaming that is accessible from the mobile Web, fixed Internet and Game Lobby-enabled games. Game Lobby is a free service to Sprint subscribers.
Benefits
The Game Lobby from Sprint enables single user identity across all Game Lobby games, regardless of publisher. Members can manage and personalize their identity within the community, from posting images to opt-in notifications for new game alerts. Game Lobby also provides other consistently implemented features such as uploading scores, viewing leaderboards, rating games and the ability to meet and chat with other players. The Game Lobby provides a comprehensive and user-friendly gaming experience under Sprint’s branding.